Viewpoints; A Brief History of Coca-Colonization - The New.
However, the first impression of people who hear about it, as a rule, is false, as this concept does not mean the same company, but the whole world of its own - a network of shops, restaurants, fast food, various carbonated beverages such as Coca-Cola, large corporations, for example, Apple, Nike and others. McDonaldization is the process by which the principles of the fast food restaurant are.
The company affects global cultures so much that the term “coca-colonization” has been coined to define the company’s success. In India, Coca Cola is more alive than in the U. S. They are picking up elements of U. S. pop culture which in the United States is not that highly valued, and is accepting it. This proves just how effective the MNC is at spreading American culture through.
Cocacolonization is a portmanteau of US based multinational soft drink maker Coca Cola and colonization. It refers to the globalization of American culture. The American culture is pushed into the countries through Coca Cola. As Coca Cola captures the minds and markets of a nation, American culture also makes an entry and captures the cultural.
The term Mcdonaldization was first used by sociologist George Ritzer in his book the Mcdonaldization of Society (1993). In his book, Ritzer reconceptualises the idea of rationalisation, using the fast food restaurant Mcdonalds as a model to illustrate how society has become rationalised; moving from traditional thought, emotions and values to rational modes of thought that favour efficiency.
Coca Colonization Political Effects Towards the beginning of the cold war, Coca-Cola became so widespread that it became most thought of as the symbol for democracy This was especially during the Berlin Blockade tensions and various other “wars” representing freedom, democracy.
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The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring). For example, in your average chain grocery store, people at the register check out customers while stockers keep the shelves full of.